Corporate Profile




The mission of Borusan Holding is to create a portfolio which yields the maximum value for its shareholders, while taking a pioneer role in exercising strategic leadership and control, as well as managing relations with shareholders and other social stakeholders. Moreover, its mission also involves ensuring effi cient utilization of resources, building corporate identity and culture, plus constructing effective communication channels and adopting management in the “Borusan Way”.

To accomplish this mission, Borusan Holding is positioned within the Group as a “Strategic Holding” that calls for a balanced concentration in fulfi lling the two roles that exist within the Holding, namely the investor role and the enabler role. The investor role refers to active portfolio management so as to maximize value to the shareholder, whereas the enabler role involves responsibility for supporting the success of the Group’s companies.

The Group companies are Borusan Mannesmann Boru, Borçelik, Kerim Çelik (steel), Borusan Otomotiv, Borusan Oto, Supsan, Borusan Manheim (distributorship and automotive), Borusan Makina, Borusan Güç Sistemleri (distributorship, earth moving equipment and power systems), Borusan Lojistik (logistics), Borusan Telekom (telecommunications) and Borusan Enerji (energy sectors).

These components of the “Borusan Way” will guarantee our sustained growth. Therefore, this report has been prepared on the basis of our desire to obtain sustainable growth by doing our job well, to be a good corporate citizen and, to the best of our abilities, fulfi ll our responsibilities to our environment, society and nation. The development performance presented in this report has been carefully prepared on the basis of the internationally accepted Global Reporting Initiative (GRI) G3 global sustainability reporting guidelines and is likely to become one of our most important success criteria in the years ahead.

Borusan is currently viewed as an exemplary Turkish company because of its sustainability ideology and I have no doubt that we will continue to improve on this prominent standing. Our 2007-2008 Sustainability Report is perhaps the most conclusive confi rmation of my convictions. I would like to offer my deepest appreciation to all the persons involved in preparing this report.