Corporate Profile
The mission of Borusan Holding is to create a portfolio which
yields the maximum value for its shareholders, while taking a
pioneer role in exercising strategic leadership and control, as
well as managing relations with shareholders and other social
stakeholders. Moreover, its mission also involves ensuring
effi cient utilization of resources, building corporate identity and
culture, plus constructing effective communication channels and
adopting management in the “Borusan Way”.
To accomplish this mission, Borusan Holding is positioned within
the Group as a “Strategic Holding” that calls for a balanced
concentration in fulfi lling the two roles that exist within the
Holding, namely the investor role and the enabler role. The
investor role refers to active portfolio management so as to
maximize value to the shareholder, whereas the enabler role
involves responsibility for supporting the success of the Group’s
companies.
The Group companies are Borusan Mannesmann Boru,
Borçelik, Kerim Çelik (steel), Borusan Otomotiv, Borusan Oto,
Supsan, Borusan Manheim (distributorship and automotive),
Borusan Makina, Borusan Güç Sistemleri (distributorship,
earth moving equipment and power systems), Borusan Lojistik
(logistics), Borusan Telekom (telecommunications) and Borusan
Enerji (energy sectors).
These components of the “Borusan Way” will
guarantee our sustained growth. Therefore, this
report has been prepared on the basis of our
desire to obtain sustainable growth by doing our
job well, to be a good corporate citizen and, to
the best of our abilities, fulfi ll our responsibilities
to our environment, society and nation.
The development performance presented in this
report has been carefully prepared on the basis
of the internationally accepted Global Reporting
Initiative (GRI) G3 global sustainability reporting
guidelines and is likely to become one of our
most important success criteria in the years
ahead.
Borusan is currently viewed as an exemplary
Turkish company because of its sustainability
ideology and I have no doubt that we will
continue to improve on this prominent standing.
Our 2007-2008 Sustainability Report is
perhaps the most conclusive confi rmation of my
convictions. I would like to offer my deepest
appreciation to all the persons involved in
preparing this report.