The Scope and Purpose of
this Report
Message from the Chairman of
the Board
Message from the CEO
Corporate Profile
Group Companies
Economic Performance
Strategy and Management
Our Responsibility to Our
Environment
Our Responsibility to Our
Employees
Our Responsibility to Society
The Borusan Kocabıyık Foundation
Borusan Culture and Arts
Sustainability Targets
GRI Index
UN Global Compact
Corporate Profile
Group Companies
Group Companies
Borusan Mannesmann Boru
Products and Services
Water and natural gas pipes, petroleum pipes, boiler tubes, heavy wall tubes, and profi les, polypropylene pipes and fi ttings for sanitary and heating systems
Line pipes and casing, precision tubes, hollow sections, spirally welded and coated pipes and PEX Mobile System Pipes
Pipes produced with stretch reducing mill (SRM) hot-drawn technology (Borusan Mannesmann Boru is the only manufacturer in Turkey to employ this technology.)
Location
Steel pipe plants are in Bursa-Gemlik, Istanbul-Halkalı and Izmit.
The plastic pipe plant is in Çayırova.
Sectors Served
Construction, automotive, furniture, bicycle and advertising sectors with its wide longitudinally welded steel pipe range
Its spiral-welded steel pipes support water, petroleum and gas pipeline projects, as well as the construction sector both in domestic and export markets
Other Corporate Information
Partnership with Salzgitter Mannesmann GmbH, the leading industrial company
Generated a turnover of $ 695 million in 2007
Invested $ 31 million in Izmit plant in 2007 (thereby increasing spiral-welded pipe production capacity by 50,000 tons, reaching a total of 200,000 tons)
Borçelik
Products and Services
Production activities in hot-dip galvanized steel, coldrolled annealed steel and pickled and oiled hot-rolled steel groups
Commercial, drawing, deep-drawing and extra-deep drawing steel, as well as bake-hardening, structural grades, rephosphorized, HSLA (high strength low alloy), enameling and dual phase
Location
Gemlik
Sectors Served
Home appliance, automotive main and subcontractor industries, panel radiators, construction, color coating, pipes and profi les, packaging, metal goods and Steel Service Centers
Other Corporate Information
Strategic partnership with ArcelorMittal, the world’s leader in the steel sector
Generated sales of $ 796 million in 2007
Invested $ 138 million to increase its total rolling capacity to 1.6 million tons
Awards
Borçelik has been given a number of awards by its customers for keeping its “just in time” delivery performance at targeted levels in spite of unsteady industry and market conditions, as well as providing optimum effi ciency in the supply chain by concentrating on cost effi cient activities and creating added value for both parties. ( HYPERLINK “http://www.borcelik.com.tr” www. borcelik.com.tr)
Won the EFQM KalDer National Quality Award in 2001 in the large size corporation category
Won the 2008 Istanbul Chamber of Commerce Appreciation Award as a result of its success in exports
Kerim Çelik
Products and Services
Cold-rolled, hot-dip galvanized, pre-painted, electrical steel, hot-rolled, pickled and oiled material in coils, slitted coils, and sheets
Location
The head offi ce is in the Tuzla district of Istanbul.
Production plants are located in Tuzla, Manisa and Bursa
Sectors Served
Household appliances, automotive subcontractors, pipe/profi le construction, machine and spare parts, radiator, lighting, heating and ventilation, steel cabinet manufacturers, furniture accessories manufacturers, cable and carriage systems and dealers
Other Corporate Information
Generated $ 160 million in sales in 2007
Invested in Steel Service Centers in Bursa in 2007
Borusan Otomotiv and Borusan Oto
Products and Services
New and used cars, 4x4 vehicles, motorcycles, parts and service, as well as long term car rentals and special sales, including diplomatic and fl eet sales
Brands
Borusan Oto has been the exclusive distributor of BMW in Turkey since 1984.
Borusan Oto has been the distributor of BMW Motorcyle in Turkey since 1985.
Expanded its portfolio with the addition of the sales and after-sales services of Land Rover in 1998 and MINI in 2001
Location
Presently 12 dealers located across the seven main geographic regions of Turkey
Provides sales and after-sales services for its products, in addition to 21 privately-owned authorized services for consumers
Functioning as a Borusan Otomotiv dealer, Borusan Oto has branches in the Avcılar and Istinye districts of Istanbul, in the Esenboğa, Çankaya and Birlik districts of Ankara, plus one each in the cities of Adana-Mersin and Gaziantep.
Other Corporate Information
The automotive group generated sales of $ 559 million in 2007.
Supsan
Products and Services
Production of valves and valve components for internal combustion engines under license from the leading global manufacturer, Eaton Inc.
Internationally qualifi ed for the manufacturing and aftersales services of engine parts, both for the original equipment and manufacturers as well as the spare parts market
Sectors Served
Sales are currently directed towards the domestic and global markets for original equipment and spare parts customers
Location
The head offi ce is at the Istanbul-Halkalı plant.
Domestic OEM customers: Ford-Otosan, Oyak-Renault, Tofaş-Fiat, Türk Traktör, Uzel, Başak Traktör, Otoyol, Anadolu Isuzu, Pancar Motor, Tümosan
Domestic OES customers: Ford Otosan, Renault-Mais, Tofaş Fiat, New Holland Trakmak, Uzel Parça, Otoyol, Anadolu Isuzu, Pancar Motor, Otokar, Temsa, Karsan, BMC, DAF Tırsan
Independent Dealers: 70 dealers throughout Turkey Europe: Fiat, Peugeot-Citroen, Renault, Ford, Ferrari, Nissan, Volkswagen, Auto Dacia, JCB, DAF, Volvo, Iveco, Isotta Fraschini, Mercedes - Benz, BMW
North America: Ford, General Motors, Daimler Chrysler, John Deere, Detroit Diesel, Manley
Other Corporate Information
Produced 6.4 million units of engine valves in 2007 under Eaton license
Generated a turnover of $ 22.3 million in 2007, 67% of which was realized through export markets
Awards
Supsan has been given several awards by its customers as a result of its high production quality. It received a 93/100 result in its fi rst quality inspection by Oyak Renault in 1989 and was selected as an A level supplier. In subsequent years Supsan has demonstrated similar success in assessments by Uzel, the Koç Group, Oyak Renault, Ford Otosan, Eaton Italy, Eaton USA, Renault, Nissan, PSA, Volkswagen and the Ford Group. (www.supsan.com.tr)
Otomax/Borusan Manheim
Products and Services
Private auctions
Appraisal and pricing services for all domestic and imported second-hand motor vehicles, logistics support for transportation to the special auction sessions held for vehicles, documentation and fi nancial transfer services for all transactions between buyers and sellers
Sales of vehicles of all brands
Weekly private auctions held at the Otomax Tuzla facilities for member dealers from different cities
Online auctions
Website
A special system that brings together potential secondhand or brand new automobile buyers with manufacturers, authorized dealers, import and distributorship channels, fi nancial institutions offering automobile loans and automobile insurers
Otomax’s membership policy is open to manufacturers and dealers of all brands and categories with a standard service package.
Magazine
The biweekly Otomax magazine publishes advertisements by users and dealers who are in the system.
Turkey’s first second-hand automobile purchase and sales guide
One of Turkey’s largest automobile magazines in terms of circulation and ad revenues
Location
The head offi ce is in the Tuzla district of Istanbul.
Otomax has a total of 560 active member dealers: 325 in Istanbul, 46 in Ankara, 36 in Bursa, 24 in Izmir, 11 in Konya, plus 117 in other provinces.
Other Corporate Information
Established partnership with Manheim in 2008 in the second hand car business
Generated sales of more than 6,000 vehicles in auctions during 2007
Borusan Makina
Products and Services
Serves as the distributor of Caterpillar, Challenger and Terex O&K in Turkey
Besides sales and after-sales services, provides rental solutions and certifi ed used equipment
Offers customers effi cient and cost-effective usage by renting Caterpillar machines ranging in age from 0-2 years
Provides a unique warranty service for used equipment machines in Turkey by certifi ed used concept
Sectors Served
Services the general and heavy construction, mining and industrial sectors
Location
The head offi ce is in Istanbul.
Regional offi ces are in Adana, Ankara, Istanbul and Izmir.
Branches are in Bursa, Diyarbakır, Trabzon and Antalya, as well as sales offi ce on the European side of Istanbul.
In order to increase the number of service locations, Authorized Sales and Service Centers have been opened in the following cities throughout Turkey: Eskişehir, Mersin, Konya, Kayseri and Gaziantep.
Borusan Güç Sistemleri
Products and Services
Electrical power generation solutions, including cogeneration and backup power systems, as well as petroleum and gas applications (pump stations and natural gas compressor systems)
Marine system for main and auxiliary engines
Used and rental business
Supports Borusan Makina on all energy-related projects in Central Asia, including design, sales, application and operations processes
Provides fi nancing tools for all segments
Sectors Served
Provides electrical power generation solutions and services for business centers, shopping malls, hotels, airports, hospitals, universities and large residential developments, as well as for textile, steel, chemical, pharmaceutical, ceramic, forestry, automotive, food and plastic companies.
In marine engines applications, systems are offered for builders of tugboats, mega-yachts, cargo ships and sea buses.
Location
The head offi ce is in Istanbul.
Regional sales offi ces are in Adana, Ankara, Istanbul and Izmir.
The marine offi ce is in the Pendik district of Istanbul.
Authorized Sales and Service Centers are in Istanbul, Ankara, Adana, Izmir, Antalya, Diyarbakır, Konya and Muğla, each of which enables the Company to provide comprehensive, effective and round-the-clock sales and after-sales services to its clients all over Turkey.
Other Corporate Information
Consolidated Caterpillar revenue grew by 31% in 2007, reaching $ 663 million.
Borusan Lojistik
Services
Operates its port and 3PL (Third Party Logistics) businesses with a focus on creating synergies through service diversifi cation, geographic scope and expertise.
Sectors Served
Iron and steel, automotive and automotive parts, household appliances, perishable consumer goods, chemical, construction and container lines
Location
The head offi ce is in Istanbul.
Operates port facilities at Gemlik
Logistics center and general warehouses are in the Gebze/Tuzla region of Istanbul.
Regional offi ces are in Istanbul-Anadolu, Istanbul-Europe, Bursa, Ankara, Izmir, Adana and Karadeniz Ereğli
Vehicle Logistics Center is in Izmit.
Other Corporate Information
Generated $ 175 million turnover in 2007
Borusan Lojistik is currently investing $ 100 million in enlarging the Borusan Gemlik Port. (The fi rst stage began in January of 2008 and the completion of the project is scheduled for the fi rst half of 2010.)
Borusan Telekom
Services
Received an A type license in 2004 as Turkey’s fi rst alternative telecommunications operator
Performs Corporate Internet, Voice, Global Data Services, Corporate Virtual Private Network (VPN), Data Center and Value Added Services
Tariff consultancy, security consultancy, back up service, hardware support, tele-conference and video-conference services
Combines voice and data in the same network by using VoIP technology in its terrestrial backbone, thereby meeting all the needs of corporate clients through one source
Sectors Served
The leading companies in the banking, retail, technology, automotive, medical and tourism sectors, as well as industrial corporations with multiple locations
Location
The head offi ce is in Istanbul.
Sales offi ces are in Ankara and Bursa.
Has widespread and strong infrastructure with 31 POP centers in 20 cities across Turkeycenters in 20 cities across Turkey
Borusan Enerji
Sectors to be Served
Deregulated market
Industrial zones (OIE), large trade areas and industry via bilateral agreements
End users through distribution and marketing methods
The wholesale method for large industry and big commercial consumers
Other Corporate Information
In the fi rst half of 2007, acquired a 70 % stake in Maya Enerji, which owned a hydro power station license of 52 MW
Has a license portfolio of 980 MW