Message from the CEO
The Borusan Way and our 2010 Targets
While creating our strategic growth plans for the
past fi ve years we selected ambitious targets
and in order to reach these goals we redefi ned
the rules of the game. As a consequence of
this process the rules we defi ned, with respect
to Profi table Growth, Operational Excellence
and Strategic Market Positioning, helped us
defi ne what we now call the “Borusan Way.”
The components of the “Borusan Way” serve
to guide us in these primary areas and not
only allow us to have access to the business
methodologies of the global economy’s most
modern, innovative and successful companies,
but also infuse us with confi dence concerning
our future.
Our healthy and powerful fi nancial position is
a rich heritage that will be the most important
endowment for future generations. It also
forms the basis of our policies pertaining to
“sustainability.” Despite the global economic
crisis we are experiencing, the ideal of passing
on the values of our past 64 years to future
generations is a goal we cannot and will not
relinquish.
The implementation our disciplined
management style, called the “Borusan Way,”
enables us to perfect our methods of doing
business by monitoring the following factors
under the primary sustainability headings of
Profi table Growth, Operational Excellence and
Strategic Market Positioning:
- Long term planning
- The coordination of activities and simultaneous
growth with our established global business
partners in the sectors in which we are actively
involved.
- The assessment of new business areas which will create synergy with our present ones,
plus potential entry based on advantageous
conditions
- Focusing on the customer through our CRM
and Customer’s Voice Applications
- Maintaining market leadership
- Complete transparency with regards to
corporate governance and relations with our
shareholders
- The creation of maximum profi ciency
and profi tability by integrating the 6 Sigma
Management Methodology with simplifi ed
management tools
- The preparation of a high quality and devoted
management and workforcee
These components of the “Borusan Way” will
guarantee our sustained growth. Therefore, this
report has been prepared on the basis of our
desire to obtain sustainable growth by doing our
job well, to be a good corporate citizen and, to
the best of our abilities, fulfi ll our responsibilities
to our environment, society and nation.
The development performance presented in this
report has been carefully prepared on the basis
of the internationally accepted Global Reporting
Initiative (GRI) G3 global sustainability reporting
guidelines and is likely to become one of our
most important success criteria in the years
ahead.
Borusan is currently viewed as an exemplary
Turkish company because of its sustainability
ideology and I have no doubt that we will
continue to improve on this prominent standing.
Our 2007-2008 Sustainability Report is
perhaps the most conclusive confi rmation of my
convictions. I would like to offer my deepest
appreciation to all the persons involved in
preparing this report.
Agah Uğur
CEO
Borusan Holding