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| Customer Orientation
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| In order to maintain our existing businesses and create new business opportunities, we need to maximize customer satisfaction. Our priorities should be determined by the priorities of our customers to boost their satisfaction. We should work closely with our customers, understand them well, foresee and address their changing needs. Such a customer-oriented approach achieves a higher level of customer satisfaction, increases their loyalty to Borusan and ensures that they feel "Borusan adds value to me; besides if I prefer Borusan, I will not face any problems".
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