The two companies of Borusan Group in the luxury automobiles sector namely Borusan Otomotiv and Borusan Oto have been operating since 1984 as the joint venture of Borusan Holding and GIWA Holding that operates in Germany. Borusan Otomotiv has been the leader of the market in the luxury segment more than 20 years as the distributor of BMW, MINI and Land Rover in Turkey.

Borusan Otomotiv has 21 authorized dealers and in terms of servicing Borusan Oto has the greatest market share with 7 selling and after sales point. In addition, Borusan Oto Kibris Ltd. again as a company of Borusan Otomotiv continues to be the distributor of Land Rover in TRNC.

Automobiles and 4x4 vehicles, certified second hand cars, motorcycles, parts, servicing, long term vehicle renting, and special diplomatic sales are among the fields of service of Borusan Oto.

Borusan Otomotiv continuously improves the service quality of its authorized dealer web by introducing new services to the customers. Some of the innovative practices of the company are; BMW Rider Academy that serves for the motorcycle devotees and Land Rover Experience Center that serves for 4x4 devotees, BMW Premium Selection Program, that brings difference to the used car market (Certified Used Car that fulfils the standards of defined product, performance and process), long term vehicle and motorcycle renting services, and certain services that creates a difference in terms of after sales like; Service Inclusive, EUROPlus and GOCard. 

In Turkey, there are 11 authorized dealers that provide sales, after sales and parts services and 22 authorized services that spread over all the seven regions of the country. Current service points of Borusan Oto which is acting as the authorized dealer and authorized service of Borusan Otomotiv are located in Avcılar and Istinye in Istanbul, Esenboğa, Çankaya and Birlik in Ankara, Mersin and Gaziantep.

Web Page
www.borusanoto.com
www.borusanotomotiv.com