We are reliable
We form open and honest relationships
We pursue relationships based on transparency, persistence, mutual trust, and integrity with
our employees, customers, suppliers, shareholders, and other business partners.
We keep our promises
Our words, actions, behaviors, and decisions are united as a consistent whole. We do not
give promises which we cannot fulfill; we accomplish all our promises and commitments
regardless. Each one of us acts with the vision of preserving and elevating our reputation. All
of our customers, who make use of our products or services, feel the guarantee of working
We adopt fair competition
We act with the principle of goodwill, understanding, and fairness within the frame of codes
of conduct and law in order to provide mutual benefit in all of our relations. We put forth our effort for improving and institutionalization of the sectors we are involved in as well as the business world.