The main strategy of Borusan Group is based on continuing to create added value for Turkey's economy while fostering a mindset that focuses on global markets, and creates innovative products and services.
Celebrating its 70th anniversary in 2014, the Borusan Group continues to consistently grow in the steel, distributorship, logistics and energy industries in various markets of the world, particularly in Turkey.
What lies behind this achievement by the Borusan Group is a strong corporate business culture. Borusan is committed to passionately develop an innovative, distinctive and economical solution intended for customers in order to understand their needs. With no fear of risks, Borusan offers innovative products, services and business models which will shape the markets of its presence thanks to its to take fast and flexible actions.
In this framework Borusan unveils difference-creating works and projects with internal entrepreneurship, innovation, active competition strategy in international markets and with a mission to provide the maximum benefit to the society, economy and the environment.International Achievement
additionally, the Borusan Group maintains international partnerships with powerful corporations from all around the world. The Group has successful partnerships with the world's leading steel manufacturer ArcelorMittal, the world's largest industrial corporation Salzgitter Mannesmann, the automotive giant BMW AG, the world's largest second-hand vehicle marketing company Manheim, and Germany's third largest energy corporation EnBW AG.Working for a Better Tomorrow
The Borusan Group is of the belief that it has a mission to act as the pioneer in sustainability and environmental awareness in every industry it is engaged in. Aware of the fact that the planet's natural resources are finite, the Borusan Group intends to improve the living standard by using resources productively and without wasting the future.
Borusan, as a business group improving and growing in Turkey, continues to create permanent social responsibility projects in education, art/culture and societal equality.
In education, the Borusan Kocabıyık Foundation, founded in 1992 by the late Asım Kocabıyık who is the founder and Honorary Chairman of Borusan Holding, continues to build and hand over schools to the Ministry of Education while providing for their all kinds of material needs and giving scholarships to those successful students with limited financial means.
Having commenced its activities in 1997 in culture and arts, Borusan Sanat maintains its uninterrupted musical events held in tandem with the Borusan Istanbul Philharmonic Orchestra, the Borusan Quartet, the Borusan Music House and the Borusan Children's Choir. Perili Köşk has been the home of contemporary works of art under the roof of Borusan Contemporary since 2010 and further serves as the headquarters of the Holding.
In addition, the Borusan Group is one of the first signatories to the United Nations Women’s Empowerment Principles (UN WEP) and accordingly carries out important projects in relation to social gender equality. With the project 'My Mom's Job Is My Future' and Microfinance Branches, Borusan works to ensure women's empowerment and have equal opportunities in business life.